Carlota and Alejandra receive us with a cup of te and a smile. Among headdresses, turbans and fresh flowers, mother and daughter tell us the story of Murpireta, a brand that shares with Wonders the love for craftsmanship and the passion for work:
“It was October 11th, I remember the day very well. My sister Alejandra was getting dressed for the the wedding of one of her best friends when she noticed that something was missing on the look. She went stairs down and gathered us around the bed, looking for solutions: she tried to change the bag and the shoes… but the look didn’t work”.
Carlota and her mum, Alejandra, with their supernormal ballerinas.
Carlota, who is 23 and has a degree in Advertising and Public Relations from the University of Alicante is taking now some courses in order to learn how to run her own business. Her mother, who is pure good taste and has lots of common sense, is helping her all the way. Alejandra, the other sister, recently joined an international fashion company, but she still helps them over the weekends.
For Murpireta, fashion is something personal, not imposed: “Sometimes it looks like if a celebrity is wearing something, it must be beautiful and nice, but we don’t think so”. “Fashion is created by all of us. We follow trends but our designs aim to be something timeless, custom made, personalized”.
“Within the next years, our dream is to grow into new markets, having the chance to design for people with different styles and cultures. We want to help others to optimize their closet, helping them to give a twist to the clothes on their gardrobes”.
When we invited them to join the Supernormal Project, Carlota and Alejandra had the brilliant idea to design a headdress according to the ballerinas.
Near the end of the interview, we ask them to add a new claim to our Supernormal Manifesto: